Showday

Showday is an all-in-one video commerce platform designed for Shopify brands. It enables e-commerce merchants to integrate livestream shopping and shoppable videos directly into their storefronts. This functionality allows for the creation of engaging video experiences such as product demos, live launches, influencer showcases, and in-video purchasing, all aimed at driving conversions and increasing average order value. At Showday, I lead all growth, product marketing, partnerships, and customer success initiatives as the Senior Growth Lead. My focus is on ensuring that merchants achieve tangible results using our tool while also expanding Showday’s reach and impact with a strong GTM Strategy.

Selected Campaigns

In collaboration with five e-commerce SaaS companies, I led the creation of “The DTC Guide to Growth Marketing,” an ebook designed to generate leads for direct-to-consumer e-commerce brands. My role encompassed concept development, information curation, partnership coordination, and the design of both the landing page and email flows, as well as the overall communication strategy.

This evergreen resource, aimed at offering practical marketing advice and promoting the services of the participating companies, has proven effective in both organic and paid media campaigns, consistently generating qualified leads since its launch.

I interviewed Showday-using merchants for case studies, offering real-world examples and social proof to potential users. From each case study, I crafted varied content for social media and our email list, showcasing the growth potential achievable through shoppable video integration on their sites.

Read Harney & Sons Case Study Here

At Showday, I led all product marketing initiatives, including recording demos for new features, developing and executing the go-to-market communications strategy, and designing accompanying graphics. I also played a key role in providing feedback from our user base to the engineering team, ensuring our product releases were closely aligned with market needs and customer expectations.

Ironhack

Ironhack is a global tech bootcamp offering career training in Web Development, UI/UX design, and Data Analytics in over 9 campuses all over the world. Their mission is to close the tech talent gap by helping businesses employ qualified tech professionals at a fraction of the time it takes recruiters.

During my time at Ironhack I was the Growth Marketing Manager leading all marketing functions for the US. I had the opportunity to spearhead the vision and execution of our social media content, events, partnerships, and experiment with growth strategies that increased student enrollments.

Selected Campaigns

In leading Ironhack US’s virtual open houses, I strategically employed direct response marketing to showcase the benefits of Ironhack’s tech bootcamps, aiming to kickstart attendees’ careers in technology. My role involved designing engaging webinars that not only educated but also motivated participants to request more information and apply to the programs, effectively turning viewers into valuable admissions leads for future marketing efforts. This approach successfully merged educational content with persuasive marketing, driving both enrollment and Ironhack’s overall growth.

Click here for Landing Page and Presentation

Additionally, I organized and hosted workshops with Ironhack’s instructors, which served a dual purpose. These sessions provided potential students with a tangible glimpse into the skills they would learn at the bootcamp and allowed them to meet their potential teachers.

They also played a significant role in lead generation. By engaging attendees with practical demonstrations and building personal connections with the instructors, we not only showcased Ironhack’s hands-on learning approach but also effectively captured the interest of prospective students, converting them into valuable leads for our programs.

I spearheaded the concept, design, and communications strategy for Ironhack’s presence at South Florida’s Largest Tech Conference, eMerge Americas. In this role, I collaborated closely with Ironhack’s global design team and external vendors to create a booth that accurately and compellingly represented Ironhack’s offerings.

My responsibilities extended beyond design; I coordinated a series of activities and lead generation tactics at the event to ensure continued engagement with visitors post-conference. This strategic approach not only showcased Ironhack’s capabilities at the conference but also established lasting connections with potential students and partners.

I collaborated with the performance marketing and design teams to create compelling social media content tailored to the US market. Focusing on personalization, I worked with the local admissions team to produce value-driven videos, handling everything from concept development and copywriting to scriptwriting and editing. This approach led to the creation of authentic, impactful social media content that resonated strongly with our target audience.

Art Gallery Fabrics

Art Gallery Fabrics (AGF) is a world-leading textile company located in Dania Beach, FL that caters to the sewing industry and fashion industry. They focus on B2B wholesale for textile retailers and clothing manufacturers. At AGF, I oversaw the marketing and social media department as their Marketing Director. I supervised team members, executed product launches, closed deals with partner companies and brand influencers, and created content for a variety of social media outlets.

Selected Campaigns

*Stephanie does not claim ownership of any of the textile designs or quilt block designs in this campaign.

Textile Artwork © Art Gallery Fabrics